While tourism is influenced by a number of factors, these factors actually influence the revenues accruing to the given tourist destination country. In order to ensure that a country gets the optimal income from tourism, it is important for the specific tourist destination to know the relationship that exists between and among the various factors in the industry.
Given that tourists come from diverse places, the mode being informed or getting knowledge of a particular tourist attraction is unlikely to be the same; or at least the mode is related to the place of origin of the tourist. This is notwithstanding the differentials in development from place to place (implying that the same mode of advertisement is least likely to be formality for all the places of origin). Since promoting a tourist destination to interested tourists will lead to a number of questions, an evaluation of the underpinning factors will help in carrying out the exercise beneficially. For instance, what mode of advertisement should the tourist destination use for UK originating tourists? What kind of recreation facilities do we put in place to attract them? Do they bother about recreational facilities at all? Is there relationship between the number of adult tourists and their total spending? So should we or should we not advertise for package tourism? These are among the key questions that if answered they may boost the process of decision making.
In the following analysis, an evaluation of the above factors is carried out based on data collected by Sabah Tourism Board in 2007. The main objective of collecting and evaluating the data is to assess the relationship, if any, that exists between and among various factors that relate to each other to cause an influence on the origin of tourists attracted to the Sabah Tourist centre.
Findings and Discussion
TASK 1 (10 marks)
Organise the data obtained from the survey and present it using appropriate charts or graphs.
The graph gives a clear picture of how the mean total spending for the four nationalities is varied with Japan scoring the highest, followed by the UK, South Korea and Taiwan in that order.
The highest number of adults is registered in Japan, followed by Taiwan and UK which tie and S. Korea comes last with 8 adults. However, looking at the following table and the chart that follow it, which show the relationship between total spending and the mean number of adults for each nationality, a clearer picture of the relationship existing between the two variables can be drawn out.
In the chart 3 above, the parameters are the total numbers of adults, total number of days of holiday and the mean spending. The chart indicates that though South Korea’s are fewest, they spend longest number of days for their holidays. Their mean spending is however lower than that of UK despite the fact that the UK tourists spend almost as equal the number of days as the number of tourists.
In terms of the number of days, Japan still has the highest scoring 10 days followed, in order, by S. Korea having 9 days then Taiwan and UK tying with 8 days.
TASK 2 (22 marks)
(a) Find the mean and standard deviation of the spending per group for each nationality.
Japan has the highest standard deviation of $325.00792 and it still exhibits the highest mean of $1,000.2500 in total spending. It is followed by the UK which has a mean of $954.7200 and standard deviation of $287.01209. Taiwan has the lowest statistics among the group in terms of total spending and it has $741.6900 of mean with a standard deviation of $287.01209. This implies that on average, the total spending among the Japanese is higher than the other groups while that of Taiwan is the lowest. The graph labeled figure 4 can give a clear picture of the means and std. Deviations for each nationality.
(b) Use the hypothesis test to assess whether these means are different. Show the standard error, confidence interval and p-value for each comparison.
|Paired Samples Statistics- Table 3|
|Nationality||Mean||N||Std. Deviation||Std. Error Mean|
|South Korea||Pair 1||Total spending||$789.3600||100||$244.01252||$24.40125|
|Taiwan||Pair 1||Total spending||$741.6900||100||$241.21007||$24.12101|
|Japan||Pair 1||Total spending||$1,000.2500||100||$325.00792||$32.50079|
|UK||Pair 1||Total spending||$954.7200||100||$287.01209||$28.70121|
According to the output results in the table 2 above, the Standard Errors for S. Korea, Taiwan, Japan and UK are $24.40125, $24.12101, $32.50079 and $28.70121 respectively. The confidence interval for all the nationalities is 95% while the p- values are approximately 0.000 in each nationality.
TASK 3 (21 marks)
(a) Use chi-square analysis to determine whether there is any relationship between the overall level of satisfaction of the holiday and the nationality.
With 9 degrees of freedom and p- value of approximately 0.000, the chi-square value is 146.117 and therefore the relationship between nationality and satisfaction strong.
(b) Use the hypothesis test to assess whether these means are different. Show the standard error, confidence interval and p-value for each comparison.
Ho: There is no difference in the means (Mean difference = 0)
Ha: There is a difference in the means (Mean difference ≠ 0)
From the results we can see that there is significance in the results at p-value less than our significance value of 0.05. This implies that for all the four cases (nationalities), the difference in means is actually significant and it supports rejection of our null hypothesis (Hinton 1997).
(c) Use chi-square analysis to determine whether there is any relationship between how they hear about the tourist destination and the nationality.
In order to carry out a chi-square test to test the relationship between advertisement and nationality, it was important to do a cross tabulation of the two variables given that they have cases and hence forms the contingency table 7 shown above (Bruin 20006). The results of the chi-square test indicate a strong relationship between nationality and the mode of advertisement used.
TASK 4 (12 marks)
(a) For each nationality, find a multiple linear regression equation for the group spending on the number of days stayed and the number of adults.
Regression Table- Table 9
- South Korea
Spending = 99.869 No of days + 96.820 No. of Adults + 87.564
Spending = 99.520 No. of days + 115.120 No. of Adults + 19.135
Spending = 135.000 No. of days + 129.470 No. of Adults + 4.217
(b) Find the coefficients of correlation and determination for each of the above regression equations.
- South Korea: coefficient of correlation= 0.926: coefficient of determination= 0.857
- Taiwan: coefficient of correlation= 0.909; coefficient of determination= 0.827
- Japan: coefficient of correlation= 0.917; coefficient of determination= 0.841
- UK: coefficient of correlation= 0.915; coefficient of determination= 0.836
Looking at the regression and relating it to chart 3, we can see the reason why the coefficients for Japan for number of days and adults are higher than other nationalities. This as can be seen from the spending column of the chart, the Japanese tourists spend more during their holidays as compared to the other tourists despite the fact that the mean number of days for UK is even greater than that of Japan. Even the mean number of adults for UK is also greater than the one for Japan. However, it must be noted that if the number of days and the number of adults is held constant, Japanese tourists are likely to generate the least revenue from tourist spending. Thus, more advertisement to Japanese must be bolstered to ensure that the number of tourists from Japan and the number of days they spend increase.
The mode of advertisement is also found to be strongly related to the origin of the tourist in that tourists from a particular place will be better reached by specific modes of advertising. This agrees with the findings of Beerli et al (2003) who contend that because of difference in cultural aspects among other factors, tourist attraction in terms of country of origin is highly related to mode of advertising set to attract them (Beerli, Josefa and Martin 2003).
Bruin, J. newtest: command to compute new test. UCLA: Academic Technology Services, Statistical Consulting Group; 2006 http://www.ats.ucla.edu/stat/stata/ado/analysis/.
Introduction to SAS. UCLA: Academic Technology Services, Statistical Consulting Group; 2006. from http://www.ats.ucla.edu/stat/sas/notes2/ (accessed August 11, 2009).
Hinton, R. P. Statistical Guide for Social Science Students. NY (USA); Rutledge: 1997
Beerli, C., A., Josefa, J. D. and D. Martín “Tourists’ characteristics and the perceived image of tourist destinations: a quantitative analysis—a case study of Lanzarote, Spain” Tourism Management 25(5), 2004: 623-636.
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!